Private Label Solutions Radex - środki chemiczne, śluzy sanitarne, systemy mycia w przemyśle.

Private Label

Our Company

Radex is a leading Polish producer of chemical products, boasting 30 years of industry experience. As a family-owned business, we have cultivated a rich history in both domestic and international trade.

We are specializing in production of professional chemical agents and the creation of private label solutions, we offer a range of high-quality chemical products tailored to meet the unique needs of external entities. With a commitment to innovation and excellence, our private label services provide a strategic opportunity for businesses to enhance their brand presence and profitability in the market.

ISO 9001:2015

ABOUT PRIVATE LABEL

Private Label, or own brand, is a business strategy where products are manufactured by one company and then sold under another company’s brand. In this case, Radex, as a producer of chemical products, offers the possibility of selling its products under the client’s brand. The benefits of creating private label brands are numerous.


CONTROL OVER BRANDING:	HIGHER PROFIT MARGINS:	INCREASED CUSTOMER LOYALTY:
Clients have full control over their brand, which includes packaging design, pricing, sales strategy, and marketing. This allows for tailoring products to the specific needs of their target market.	Private label products often offer higher profit margins, as they are usually cheaper to produce but can be sold at prices comparable to premium brands.	Own brands help build customer loyalty because they enable the creation of unique products that are not available anywhere else.


DIFFERENTIATION FROM COMPETITORS:	CONTROL OVER SUPPLY CHAIN:	FLEXIBILITY:
Private label products provide an opportunity to stand out from the competition. Unique packaging and high product quality can help differentiate in the market.	Owning a private label often means greater control over the supply chain, which can bring benefits in terms of efficiency and stability.	Private label offers greater flexibility, allowing for quicker introduction of new products to the market and adapting to changing consumer trends.

In summary, creating a private label brand is an effective strategy that allows for the development of a unique offering, increasing customer loyalty, and achieving higher profit margins.

PROJECT TIMELINE

At Radex, we recognize that every new project is unique, and successful private label creation requires an individualized approach. We commit to fully understanding and catering to the distinct needs of each potential partner. Our method isn’t one-size-fits-all; instead, we adapt our offer to align with the precise requirements of your business. To ensure we present the most beneficial solution and pave the way for a rewarding partnership, we have designed a thorough 9-stage process that we walk through with each potential client. This process, tailored to foster innovation, quality, and trust, is delineated below. Together, we can turn vision into reality, crafting chemical products that resonate with your brand values and market aspirations.

The interested client contacts the company to express interest in creating a private label brand.

The potential customer responds to all inquiries and provides essential information. (Briefing – consultation-interview regarding packaging types, quantities/types of substances, volume, and frequency of orders, etc.).

Radex prepares a tailored offer to meet the client’s needs, considering selected products, quantities, packaging, labels, cartons, etc.

Upon preliminary acceptance of the offer, we prepare test samples of the products.

Testing of product prototypes.

Report after testing and potential adjustments.

Upon client’s acceptance of the offer, both parties finalize the contract, detailing all aspects such as delivery terms, timelines, payment conditions, etc.

After signing the agreement, the company commences the production of chemical products under the client’s brand. All products are tested and comply with quality standards.

Delivery according to agreed frequency, along with ongoing quality control of the produced preparations.

CHEMICAL LINE FOR CAR WASH CHAINS

We embarked on an ambitious project to create a specialized line of 14
chemical products for a well-known brand of car wash chains operating
throughout Europe. This collection is not merely a set of cleaning solutions;
it’s a carefully curated range of concentrates tailored for manual
car wash systems. From initial conceptualization to the development of
unique formulas, packaging design, and efficient distribution to various
locations, our collaboration was an all-encompassing effort that exemplifies
our expertise in catering to specific industry needs.

CHEMICAL LINE FOR ONE OF POLAND'S
LARGEST AGRO-INDUSTRY DISTRIBUTOR

Our partnership with one of Poland’s top agro-industry distributors led
to the creation of 23 innovative products, specifically designed for cleaning
and disinfecting dairy farming facilities. We meticulously crafted the
recipes for all these products, incorporating cutting-edge technology and
up-to-date industry standards. Beyond the development phase, we also
manage the packaging and distribution, ensuring that our top-notch
products reach their destination in perfect condition. This comprehensive
approach underscores our in-depth knowledge of the agro-industry’s
unique requirements and our unwavering commitment to excellence.

CHEMICAL LINE FOR HE FOOD INDUSTRY FOR A DISTRIBUTOR IN ONE OF THE EU COUNTRY

Entering a new market is never a small feat, but we successfully introduced
our professional line of cleaning and disinfecting products to the food industry
in one of the EU country.. Our collaboration with a local distributor
was a multi-stage process that required careful planning and execution.
We started with a comprehensive analysis of local regulations, followed by
meticulous adaptation of documentation and product registration with
the relevant authorities. This success serves as a testament to our global
reach and our ability to navigate complex regulatory environments with
finesse.

dlasota@radex.com.pl